Shankar Mohar - Professional Photo

SHANKARSINGH MOHAR

Paid Media Manager & Data Analytics + AI Solutions Lead
12+ Years Experience

Email: shankar.mohar@email.com | LinkedIn: linkedin.com/in/shankarmohar

Professional Summary

Results-driven Paid Media Manager & Data Analytics specialist with 12+ years of proven expertise in designing and executing high-impact growth strategies across Google Ads, Meta Ads, LinkedIn, and emerging AI-driven optimization tools. Demonstrated success in managing $110K–$500K+ monthly budgets, delivering measurable ROI improvements, and implementing data-driven attribution frameworks for B2B SaaS, high-ticket real estate, and e-commerce sectors. Expert in conversion rate optimization, campaign automation, and AI-powered analytics with a track record of achieving 400% ROAS, ₹21 Cr in sales within 60 days, and 70% reduction in campaign research time through custom AI tools. Strong background in cross-functional collaboration, building automated reporting systems, and translating complex analytics into actionable business insights.

Core Competencies

Paid Media & Advertising
• Google Ads (Search, Display, Shopping, Video)
• Meta/Facebook & Instagram Ads
• LinkedIn B2B Targeting & Campaigns
• Campaign Optimization & Scaling
• Bid Strategy & Budget Allocation
Data Analytics & Reporting
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Looker Studio & BI Tools
• Attribution Modeling
• Data-Driven Insights
Conversion & Performance
• Conversion Rate Optimization (CRO)
• Landing Page Optimization
• A/B Testing & Experimentation
• ROAS Optimization
• Lead Quality & Funnel Analysis
AI & Automation
• AI-Driven Campaign Optimization
• Custom AI Research Tools
• Automated Reporting Workflows
• Predictive Analytics
• ChatGPT, Gemini Integration

Professional Experience

Paid Media Manager & Data Analytics + AI Solutions
Mar 2021 – Present (5 years 4 months)
EdgeLab Media | Full-time | Remote, Canada
Leading end-to-end growth strategy, AI-driven analytics, and automation for high-growth SaaS and B2B clients
  • Own end-to-end growth strategy across Google Ads, Meta Ads, and LinkedIn Ads driving pipeline generation and revenue acceleration for global SaaS clients
  • Lead AI-driven performance marketing initiatives for SaaS and B2B2C clients across global markets, improving campaign efficiency and decision velocity
  • Applied data-driven insights to optimize PPC campaigns across multiple platforms, improving ROAS and CAC metrics
  • Built automated reporting workflows using Looker Studio and BI tools, reducing manual reporting time by 60%+ while improving data accuracy
  • Improved attribution accuracy through advanced A/B testing and analytics setups, providing clear visibility into channel-to-revenue performance
  • Accelerated optimization cycles using AI-assisted analysis and insights, reducing campaign testing duration by 40%
  • Delivered predictive performance insights to guide budgetary and channel decisions for quarterly planning and allocation
  • Reduced manual reporting time through advanced analytics automation, freeing up 8+ hours weekly for strategic optimization
  • Ensured high data accuracy across GA4, GTM, and platform integrations through rigorous QA and documentation protocols
  • Led AI-driven performance initiatives to improve campaign efficiency, implementing custom automation workflows for faster iteration
  • Supported client growth and upsell through measurable performance gains, driving client retention above 95%
  • Built custom AI research automation tool using Google AI Studio, cutting campaign research time by ~70% and accelerating strategic planning
Tools: Google Ads, Meta Ads, LinkedIn, Looker Studio, GA4, GTM, Google AI Studio, Python, Excel, ChatGPT, Gemini
Paid Media & Conversion Optimization Manager
Feb 2019 – Jul 2021 (2 years 6 months)
Coscom (Digital Agency) | Full-time | On-site, Mumbai
Managed full-funnel paid media campaigns and CRO initiatives for 10+ clients simultaneously, delivering exceptional ROAS improvements
  • Achieved 400% ROAS through strategic campaign optimization on Google Ads, significantly exceeding industry benchmarks
  • Improved website conversion rates through structured A/B testing and ROI audits, increasing overall campaign efficiency by 35%
  • Reduced bounce rates by 25-40% by optimizing landing page speed and UX across 11+ client websites
  • Managed 10+ concurrent campaigns alongside paid media execution, maintaining 100% SLA compliance
  • Delivered CRO-driven improvements across 35+ paid campaigns, with average conversion rate lift of 18%
  • Developed 11+ fully optimized websites with measurable growth in both paid and organic performance metrics
  • Improved funnel completion rates through landing page and messaging alignment, increasing lead quality scores
  • Maintained consistent ROI performance despite volatile client accounts, demonstrating adaptability and strategic agility
  • Delivered end-to-end campaigns and website optimization for agency clients, managing full project lifecycle from discovery to scaling
  • Increased client retention to 92% through performance-focused delivery and transparent communication
Tools: Google Ads, Meta Ads, Google Analytics, Looker Studio, SEMrush, Hotjar, Unbounce, WordPress, HTML/CSS basics
Paid Media Campaign Manager
Oct 2017 – Jan 2019 (1 year 4 months)
Paradigm Realty (Real Estate Developer) | Full-time | On-site, Mumbai
Drove high-intent lead generation campaigns for premium real estate projects, delivering exceptional sales results and campaign profitability
  • Generated ₹21 Cr (INR 21 crore) in sales within two months through high-intent paid media campaigns and lead nurturing
  • Delivered 120+ qualified site visits in a single month, setting new company benchmarks for lead volume and quality
  • Improved cost per site visit by 35% while scaling campaign volume, demonstrating efficiency gains at scale
  • Optimized location-based targeting strategies to reach high-intent buyers near project locations
  • Increased campaign profitability through continuous bid and creative optimization, achieving 32% margin improvement
  • Improved attribution accuracy to connect ad spend with closed revenue, establishing clear ROI visibility
  • Managed full campaign lifecycle from launch to scale across Google, Meta, and LinkedIn paid channels
  • Reduced conversion lag by optimizing follow-up and remarketing strategies, improving sales team efficiency
  • Supported sales teams with high-quality, sales-ready leads, enabling faster deal closure and higher conversion rates
Tools: Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, HubSpot, Excel, Salesforce CRM
Performance Marketing Specialist
Aug 2016 – Aug 2017 (1 year 1 month)
Adoroi Tech Ventures Pvt. Ltd. (SaaS/Tech) | Full-time | On-site, Mumbai
Optimized performance campaigns and lead generation strategy for B2B SaaS products, focusing on lead quality and CAC efficiency
  • Optimized Cost per Lead (CPL) by 22% while maintaining premium lead quality benchmarks
  • Managed budgets per ROI accountability across Google and Meta platforms, demonstrating fiscal responsibility
  • Reduced funnel drop-offs by analyzing user behavior and conversion paths across the customer journey
  • Delivered performance insights and recommendations to internal business teams, driving data-informed decision-making
  • Improved assisted conversions by optimizing cross-channel attribution and retargeting strategies
  • Ensured consistent reporting accuracy for weekly and monthly reviews, building stakeholder confidence
  • Scaled campaigns without increasing CPL, supporting 30% MoM business growth goals
Tools: Google Ads, Meta Ads, Google Analytics, Excel, Google Data Studio, Mixpanel
Paid Search & SEO Specialist
Mar 2013 – Jun 2016 (3 years 4 months)
Infinium Digital Pvt. Ltd. (Formerly: Kilobytes Technologies) | Full-time | On-site, Mumbai
Pioneered paid search and organic SEO optimization strategies for 25+ SMB and enterprise clients, establishing foundation for high-growth digital presence
  • Improved paid search CTR by 28% and Quality Scores by 2-3 points through keyword restructuring and ad copy optimization
  • Reduced average CPC by 18-25% while maintaining impression share across multiple client accounts
  • Increased organic keyword rankings into Top 10 positions via on-page and technical SEO improvements for 30+ keywords
  • Drove consistent organic traffic growth through SEO audits and content optimization, achieving 40% YoY growth for top clients
  • Improved paid traffic conversion rates by 20%+ by aligning ads with landing page intent
  • Managed and optimized multiple client campaigns with strict SLA adherence and 100% uptime on reporting
  • Increased impression share through bid strategies and landing page optimization, improving visibility for high-intent queries
  • Delivered accurate and timely performance reports to agency stakeholders, maintaining 98%+ client satisfaction
  • Maintained clean account structure and naming conventions across Google Ads and Analytics, establishing best practices for team
  • Achieved Google Ads and Google Analytics certifications, strengthening technical execution and team credibility
Tools: Google Ads (Search, Display), Google Analytics, SEMrush, Ahrefs, Google Search Console, Screaming Frog, Yoast SEO, WordPress

Key Metrics & Achievements

  • ₹21 Cr in Sales generated within 2 months through high-intent paid campaigns (Real Estate)
  • 400% ROAS achieved through strategic Google Ads optimization (Agency)
  • 70% reduction in research time via custom AI automation tool (current role)
  • 12+ years of continuous paid media and performance marketing experience
  • $110K–$500K+ monthly budgets managed across B2B SaaS, real estate, and e-commerce
  • 10-35+ concurrent campaigns managed simultaneously with 95%+ client retention
  • 40% reduction in manual reporting time through automated BI workflows
  • 35% average conversion rate improvements through CRO and landing page optimization

Technical Tools & Platforms

Advertising Platforms
Google Ads (Search, Display, Shopping, Video) Meta/Facebook Ads Instagram Ads LinkedIn Ads Microsoft Ads YouTube Ads TikTok Marketing
Analytics & Reporting
Google Analytics 4 (GA4) Google Tag Manager (GTM) Looker Studio Power BI MS Clarity Google Data Studio Search Console
CRM & Integrations
HubSpot Salesforce Pipedrive NetSuite Shopify
SEO & Optimization Tools
SEMrush Ahrefs Screaming Frog Yoast SEO Hotjar Unbounce
AI & Automation Tools
Google AI Studio ChatGPT Gemini Perplexity AI Python Scripting
Productivity & Data
Excel/Advanced VBA Google Sheets WordPress HTML/CSS Basics Mixpanel

Professional Certifications & Training

Advanced Excel, Power BI & AI Tools Workshop — 2025
Google Ads Certification (Search, Display, Video, Shopping) — 2025
Google Analytics 4 (GA4) Professional Certification — 2024
Profitable Amazon PPC & LinkedIn Marketing Certification — 2024
YouTube, Bing & TikTok Marketing Certifications — 2024
Fundamentals of Google Tag Manager (GTM) — 2023
Google Ads & Google Analytics Certifications — 2015 - 2023 (Active Maintenance)

Education

Bachelor of Science in Computer Science
Lala Lajpat Rai College of Commerce and Economics
Mumbai, India

Languages

English Professional Fluency
Hindi Native
Marathi Native

Work Authorization & Availability

✓ Eligible for remote international roles and fully distributed teams
✓ Flexible across global time zones (IST, EST, GMT, CET compatible)
✓ Available for immediate engagement and project start
✓ 12+ years experience with cross-functional and remote collaboration
✓ Proven ability to manage multiple time zones and asynchronous communication